Events

VEGAN LIFE LIVE

According to Mintel Global New Products Database, there has been a 185% increase in the number of vegan products launched in the UK since 2012. We have seen a rise both in veganism, and non-vegans taking a closer look at what they fill their plates with on a daily basis. Consumers’ behaviour has shifted, with key motives behind the change being: animal compassion, health concerns, eating more whole foods, environmental impacts and wanting to save money.

With the Vegan market growing at such a fast rate, shows like Vegan Life Live are an exciting way to celebrate all things vegan. Whether you’ve been vegan for years, or are just interested in all the plant-based options that are now so readily available, the show was packed full of brands, ranging from clothing and cosmetics to food and jewellery.

Firstly, a huge thank you to all who visited us over the weekend and enjoyed samples of our frozen smoothies, they were a huge hit as always. All of you who were lucky enough to taste our updated recipe for our Nutty Caramel flavour (formerly called Crunchy Nut) which is set for release in April, we appreciated all the feedback and complimentary sounds made whilst tucking in. If you missed the chance this weekend, we will be hold a few more samplings in the run up to the launch – so stay tuned, it’s going to be an exciting year!